Segmentation

Use OneText’s built-in segmentation feature to target customers based on actions and profile properties.

OneText segments are designed to help you reach the right customers at the right time, making your SMS campaigns more effective and efficient. By segmenting customers based on actions, preferences, and purchase history, you can ensure each message is relevant to the audience receiving it—ultimately improving engagement rates, reducing costs, and increasing conversions. Whether you’re targeting highly engaged shoppers or re-engaging inactive ones, segmentation can drive a more personalized and impactful experience.

OneText allows you to create segments using the following customer events:

• placed an order
• clicked a link
• viewed a product
• created a cart
• began a checkout
• placed an order via text-to-buy
• opted into SMS marketing
• received any OneText message
• activated a OneText refill
• canceled a OneText refill

You can also create segments based on Customer Properties, which are custom tags that can be assigned when a customer enters a flow.

Recommended Segments to Drive Impactful Campaigns

1. Highly Engaged Customers

• These are your most active shoppers, likely to respond well to promotions and early access offers, so you can send exclusive previews, limited-time discounts, or VIP offers to reward their loyalty.
• Segment: Clicked a link within 90 days; viewed a product within 90 days; opted into SMS within 90 days

2. Cart Cleaner Campaign

• Target customers who started the checkout process but didn’t complete their purchase with a Cart Cleaner campaign, a limited-time discount to encourage conversion.
• Segment: Created a cart or began checkout but hasn’t placed an order in the last 7 days

3. Winback Campaign

• Re-engage customers who haven’t interacted with your brand in a while by sending a win-back campaign with a special discount or offer to rekindle interest.
• Segment: No clicks or orders in the last 180 days

4. Loyal Customers / Repeat Buyers

• These are your high-value customers, perfect for loyalty rewards or early access to new products.
• Segment: Placed multiple orders within the last 6 months

Depending on your subscriber list size, you can use segments to pinpoint your target audience size. For larger lists, focus on shorter, recent activity windows to focus on your most engaged customers. For smaller lists, use broader time windows to cast a wider net.

Segments aren’t just valuable for campaigns; they’re also useful within automations and flows. For instance, you can create different cart recovery messages based on customer purchase history. First-time shoppers might receive a small discount, while repeat buyers might receive cashback.

With OneText’s segmentation capabilities, you can move beyond one-size-fits-all SMS marketing and craft campaigns that truly resonate with your audience. By creating relevant, targeted segments, you’re building a deeper connection with customers, making each message feel personal and timely. This approach not only enhances customer experience but also maximizes the value of each message sent, helping you drive engagement and boost your ROI.

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